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About the studio · Brooklyn, NY

A daisy, a fern, and one stubborn idea.

Marguerite & Fern began as a folding table outside a Brooklyn coffee shop. The belief hasn’t changed: everyday flowers deserve as much care as a wedding bouquet.

See what we make Visit the studio
Owner-led · Built by hand On Nevins Street, Gowanus
Florist holding an asymmetric seasonal bouquet inside the Marguerite & Fern studio
Since
Day one
Same hands, same table, same point of view.
Our name

Open like a marguerite, structured like a fern.

Hands tying an asymmetric bouquet at a studio worktable scattered with stems and snips
(01) Where we come from

Named for two opposites.

The marguerite is the open-faced daisy — generous, a little untidy, impossible not to like. The fern is its opposite: slow, structural, exact. We named the studio after both because the arrangements we love best live somewhere in between — a little wild, a little engineered.

That first season was just a folding table, a bucket of market stems, and the conviction that a Tuesday bouquet shouldn’t look like it came out of a refrigerated case. People kept coming back. The table became a studio on Nevins Street, and the idea stayed exactly the same.

  • Owner-led. The person who designs your flowers is the person who answers your email.
  • Seasonal first. We design with what’s growing now, not with what’s flown in.
  • Built by hand. Every stem is cut, conditioned, and tied at our table — then delivered by hand.
(02) What we believe

The rules we actually keep.

Not a manifesto for a wall — just how we make decisions when no one’s watching the bucket.

01

Follow the season

We buy what’s peaking — peonies in June, dahlias in October, branches and berries when the cold sets in. If it isn’t lovely right now, it doesn’t go in the bucket.

Market-led
02

Source close to home

We lean on regional growers in New York and the Hudson Valley whenever the calendar allows, so stems travel less and last longer in your vase.

Regional growers
03

Design with restraint

One bold gesture beats ten safe ones. We’d rather build a single arrangement you remember than a roomful you forget by dessert.

A point of view
04

Waste less, compost more

Trimmed stems are composted, vessels are reusable, and we steer you toward chicken wire and pin frogs over single-use floral foam.

Low-waste
Inside the Marguerite & Fern studio with buckets of seasonal flowers and a long worktable
(03) Inside the studio

A room that smells like a market by 9am.

Most mornings start at the flower market and end with buckets lining the Nevins Street studio. By the time you see an arrangement, every stem has been cut on an angle, stripped, and given a long, cold drink — the unglamorous work that makes flowers last.

(04) How it grew

From a folding table to a real address.

No big leaps — just one season honestly better than the last.

  1. 01

    The sidewalk season

    A folding table, a few buckets, and the regulars who learned which days the good ranunculus showed up. The whole business fit in a tote bag.

  2. 02

    Standing orders

    People stopped buying single bouquets and started asking for the same flowers every Friday. Weekly Blooms was born out of pure habit — theirs and ours.

  3. 03

    The first weddings

    A city-hall ceremony turned into a referral, which turned into a calendar. We learned to plan, install, and break down a room without losing the wildness.

  4. 04

    A door on Nevins Street

    Suite 4 became home — a working studio where we design, host small workshops, and pack every hand-delivered order across Brooklyn.

(05) The hands

Small studio. Big opinions about flowers.

A tight crew who would rather build one thing properly than a hundred things fast.

Portrait of the founder and lead designer holding a magenta ranunculus

Noor

Founder & Lead Designer

Built the studio from that first folding table. Designs the seasonal menu and every wedding palette — and still answers most of the emails.

Portrait of the weddings and events lead arranging greenery

Dev

Weddings & Events

Runs installs and timelines. The reason a ceremony goes up clean, peaks at the right moment, and comes down on schedule.

Now growing

Apprenticeship

We take on one seasonal apprentice at a time. If you’re obsessed with flowers and unafraid of early markets, say hello.

Introduce yourself
(06) Kind words

The point of all of it.

Honest notes from a few of the folks whose tables, weddings, and Fridays we get to fill.

They turned our tiny city-hall ceremony into something we still talk about. Not one stem felt safe.

— Priya, married in Brooklyn

My Friday delivery is the only standing appointment I never cancel. It changes the whole apartment.

— Marcus, weekly blooms member

I described a vibe, badly, and they made something better than what I asked for. Every time.

— Elena, event client

Come say hello on Nevins Street.

Pop by Wed–Sun, or tell us the room, the date, or just the feeling. We’ll handle the flowers.

Start a project Call (347) 877-8185